As I scroll through my Facebook I constantly see people “checking in” or using sites such as Foursquare to show people where they are, and in my opinion it’s another reason to show off how cool your life is. But is using sites such as Foursquare becoming more about a relationship between destination and social network? Is this just another way to feed the word of mouth reviews that social media has allowed us to have?

First you have to know what Foursquare is aimed to do, according to Foursquare, “foursquare is a free app that helps you and your friends make the most of where you are. When you’re out and about, use foursquare to share and save the places you visit. And, when you’re looking for inspiration for what to do next, we’ll give you personalized recommendations and deals based on where you, your friends, and people with your tastes have been.”

In his book Engage Brian Solis states, “We view the connections established within social networks as symbolizing relationships between people,” so by checking in  at various locations, some which have also been visited by your friends, you are making connections with people outside your social circle thus forging relationships which all leads back to people trusting word of mouth reviews, which have been made easy to find via social networking. Interesting concept don’t you think?

It gets even easier for people to start checking in more often when Foursquare teams up with OpenTable to make something like a super app. With this new technology people can now make reservations at their favorite restaurants through the app, as well as finding reviews about them all at the tip of your fingers.

So next time your out and about looking for something to do, check in with Foursquare and see what all your cool friends are doing.