From class I learned that Brian Solis is second only to God himself, well when it comes to creating an effective social media campaign. Now besides writing Engage, Solis also does seminars across the country telling the PR and marketing world how to make their mark in social media. Solis did a seminar called “The End of Business as Usual” and it had some really good points, which just nails in down that he knows whats up.

During the seminar I think the most interesting thing Solis said was, “We are competing for the moment. We are competing for the future. We are competing for relevance.” Which is true, in social media it isn’t about the past it’s about what you are doing now and where your going in the future, if you dwell in the past it’s not doing your company any good. But I think it’s important to realize that you can’t run from your past, you need to embrace it and let that be your driving force into the future.

There are plenty of companies out there who bring their past into social media and make it their future. Take for instance Hendricks Gin, which prides itself on being rare and historic, has a social media presence. This is exactly what companies need to realize, that people love new and exciting but they also love old and concrete. There is a trust in being old and established; even the most early of early adopters waits for at least one press statement on a product before jumping on the band wagon.

So when it’s all said and done we know two things are for certain, 1. Solis knows his social media, and 2. embrace the old and the new because together they will make you better.